Media Buy
TV
Our agency has hand selected the best channels to showcase your product or service to the Hispanic market. For many years now we have worked closely with these outlets to provide a targeted approach for your advertising needs.
The broadcast stations that we currently work with include Univision (National), Univision 41 (New York Market), Telemundo (National), Telemundo 47 (New York Market), Wapa América, CentroaméricaTV, Televisión Dominicana, Telemicro Internacional and Pasiones.
RADIO
To this date, radio accounts for 22% of total media consumption by consumers on a daily basis. Combine that with a loyal fan base and this is why our agency works with the two top Latin stations in New York City: Spanish Broadcasting System’s La Mega 97.9 and Univision’s X 96.3.
“Hispanics listen to the radio much more than English-language listeners do,” he said [Jesus Salas, VP of Programming at SBS]. “If they are longer listeners, as Hispanics are, and if the station does a nice job with programming, which WSKQ does, then you have the formula for success.” … “As the Hispanic population grows, advertisers have increasingly recognized how important it is to reach those markets,” he said [Jesus Salas, VP of Programming at SBS]. The New York Times – “La Mega, a Spanish Station, Draws Young New York Fans“
OUTDOOR
Outdoor Advertising still remains a media that cannot be skipped or turned off. By offering geographic targeting, OOH (Out of Home Advertising) can complement other mediums like TV, Radio, Print and Internet and pick up where other media left off in order to improve a brand’s desired effect.
According to OAAA, OOH revenue grew to over $6.9 billion over the past years.